Aquascutum, Ltd.

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Aquascutum, London: Address, Phone Number, Aquascutum Reviews: 4/5

YES NO. What To Wear. While countless fashion trends have come and gone, this long, double-breasted jacket with style and functionality has survived the tests of time. Despite its popularity, however, many trench coat wearers today have no idea how or why their look of choice came into existence.

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A trench coat or trenchcoat is a coat variety made of waterproof heavy-duty cotton gabardine drill , leather , or poplin. Traditionally this garment is double-breasted with 10 front buttons, and has wide lapels, a storm flap, and pockets that button-close. The coat often has shoulder straps that button-close; those were a functional feature in a military context.

The traditional color of a trench coat was khaki , although newer versions come in many colors. The trench coat was developed as an alternative to the heavy serge greatcoats worn by British and French soldiers in the First World War. Invention of the trench coat is claimed by two British luxury clothing manufacturers, Burberry and Aquascutum , with Aquascutum’s claim dating back to the s. Thomas Burberry invented gabardine fabric in and submitted a design for an Army officer’s raincoat to the United Kingdom War Office in The trench coat became an optional item of dress in the British Army, and was obtained by private purchase by officers and Warrant Officers Class I who were under no obligation to own them.

Another optional item was the British Warm, a wool coat similar to the greatcoat that was shorter in length, also worn by British officers and Warrant Officers Class I as an optional piece. During the First World War, the design of the trench coat was modified to include shoulder straps and D-rings. The shoulder straps were for the attachment of epaulettes or other rank insignia; the D-ring was originally used for attaching map cases, swords, or other equipment to the belt, and there is a popular myth that it was for the attachment of hand grenades.

This latter design was dubbed “trench coat” by the soldiers in the front line. Many trench coats had large pockets for maps, and cleverly placed flaps and vents to deal with the odour associated with earlier rubber coats.

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This perhaps stems from the fact that it is one of the oldest army garments still widely worn, dating from an early 20th century era when you still had to look smart even to go to war. On the most classic of styles, many of the original details remain. True, the epaulettes, for your insignia of rank, and the D-rings — metal rings attached at the belt from which to suspend your grenades and ammunition pouches — are largely redundant now. But then the storm flap at the shoulder — designed in part to help soften rifle recoil — is also, like the back vent, an arrangement that allows rain water to run off away from the body, rather than into the coat.

The double-breasted cut provides an extra layer of warmth for your torso and the belt, throat latch and cuff tighteners allow for all hatches to be battened down should the weather turn.

Most overcoats supplied to the military were not lined, but Aquascutum manufactured the trench coat which featured a new invention: the.

Posted by AbbyShot Blog on May 05, Trench coats date back over a hundred years. They were first designed for the soldiers of the World War One as a alternative to bulky serge greatcoats. The difference between the two is that a greatcoat is made of heavy wool and is designed for warmth and protection against harsh weather conditions, while the trench coat, on the other hand, is worn primarily as a windbreaker or as a rain coat.

Both Burberry and Aquascutum claim to have invented the trench coat. We here at AbbyShot are just thankful that someone came up with the idea! After World War Two, trench coats started to be worn by civilians for everyday wear. Heavy metal and Gothic rock crowds began wearing these coats as a sort of uniform. I guess you could argue however, that the Tenth Doctor wore his first. Depending on where in time and space he was. The trench coat is a staple piece of clothing. Yes, it has taken many different turns in style and colour over the years, but the basics stay the same.

Trench coats are so diverse: You can dress them up or down, go classic or creepy, sleek or sloppy.

AbbyShot Fashion Institute: The History of the Trench Coat

Jump to navigation. The history of many iconic luxury brands begins with revolutionary innovations that answered functional or social needs of the times. Before the introduction of Vuitton’s trunks, luggage was generally constructed with a rounded top. This rounded top had originally been introduced to allow water to run off, in a time when trunks were often strapped to the outside of carriages and exposed to the elements.

By being lighter, easier to stack, and just as waterproof, these suitcases were perfectly adapted to the modern traveler of the time.

Both Burberry and Aquascutum claim to have invented the trench coat. Aquascutum’s claim dates back to the ‘s, while Thomas Burberry.

Absolutely excellent. Free shipping. Size L, 42 marked on the inner label, see photo. Approximately 48cm from outer shoulder to outer shoulder and 1,cm from top of neck to tail. You won’t find a better one I’m sure. Looks like it’s never been worn. It would be impossible to be any better for over 60 years old. Dated to based on the label date inside the coat and verified with Aquascutum who note that label has not been used for over 40 years.

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A Brief History of the Trench Coat

The primary function of rainwear-outerwear including raincoats, trench coats, mackintosh coats, rain slickers, rain parkas, and even oilskin coats- is to protect the wearer from the cold, rain, and sleet while preventing penetration of moisture to whatever is being worn underneath. Unlike most coats and jackets-which are usually appropriate for a particular occasion-rainwear manufacturers have to respond to the functional needs of the wearer: the classic case of form following function.

But although fashion is often a secondary consideration when it comes to rainwear, most rainwear items nevertheless are also expressions of style. The original mackintosh raincoats dating from the early s were of a fairly crude construction and awkward appearance. The “India-rubber cloth” designed by the Scottish chemist Charles Mackintosh, consisting of two layers of cotton cemented with a layer of rubber, was not originally intended for outerwear at all, but instead was developed to waterproof tarpaulin.

Company History: Early firsts include rain-repellent woollen cloth, the raglan sleeve, and the trench coat. Manufacturer of outerwear, from ; introduced.

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Verre Eglomise Sign for Aquascutum

Thomas burberry’s version is in a raincoat made in excellent condition. I was a heritage fashion brand. Browse aquascutum’s autumn winter collection for those. Beyond this season’s aquascutum single breasted raincoat made of.

I visited the Jermyn Street store, having researched the history of the Trench Coat and made the, somewhat easy, choice between Burberry and Aquascutum.

Look forward to what others think. It’s a similar shape to a british made Wetherall coat I had that we accurately dated here to I would place this Aquascutum coat in the mid s. This is a page from a Sears catalogue certainly showing yellow was a trendy colour around this time: Pinkcoke , Sep 10, I’m also seeing more of a classic, square styling. Does anyone know when Aquascutum began making or selling coats in montreal and new york?

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Vintage Men’s Aquascutum

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Browse Aquascutum’s Autumn Winter collection for luxury British menswear and womenswear & experience the sartorial Men’s Coats Shop Now.

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Aquascutum Wool Coat – M

But it was during the First World War that this now iconic garment took the shape that we recognize today, a form that remains startlingly current despite being more than years old. The trench coat is, in some ways, emblematic of the unique moment in history that World War I occupies, when everything — from rigidly held social structures to military organization to fashion — was in upheaval; it is both a product of this time as well as a symbol of it.

Even so, the story of the trench coat starts roughly years before the outbreak of World War I in As early as , rubberized cotton was being used in weatherproof outerwear for both civilian and military use.

A trio of double-breasted Aquascutum trench coats. All three coats have designer labels present. Accompanied by three images of Jerry Lewis.

Aquascutum is a British-based luxury clothing manufacturer and retailer. It is currently owned by Shandong Ruyi. Aquascutum was established in , the year of the Great Exhibition , when tailor and entrepreneur John Emary opened a high quality menswear shop at 46 Regent Street. In , after succeeding in producing the first waterproof wool, he had his discovery patented and renamed the company ‘Aquascutum’, Latin for ‘watershield’. Coats for officers in the Crimean War — were made from Aquascutum’s waterproof fabric, as were the trench coats worn by soldiers of all ranks in both world wars.

Domestic and fashion applications followed, promoted in the 19th century by royal fashion leader King Edward VII. His Majesty was Aquascutum’s first royal client, ordering an Aquascutum coat in the Prince of Wales check. In , Aquascutum was granted a royal warrant , the first that would mark the British royal family ‘s long patronage of the company.

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